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Bordenave, Radhakrishnan, Mahe and Uloft (2023a, November 22). The Value Equation: How Can Behavioural Science Increase Brand Value? . ANA - ESOMAR. Retrieved April 29, 2024, from
Endo, Moriguchi and Toll (2019a, November 04). Adopting an entrepreneur. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/adopting-an-entrepreneur-10974
Endo, Moriguchi and Toll (2017a, August 24). Adopting an entrepreneur. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/adopting-an-entrepreneur
, A. (2003a, November 01). Revue Française du Marketing (Novembre 2003). ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-2003-
, A. (2003a, January 01). Revue Française du Marketing 2003 (N.191). ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2003-n-191-
Valette-Florence and Rapacchi (1993a, June 15). Optimum stimulation level and means-end hierarchies. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/optimum-stimulation-level-and-means-end-hierarchies
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-
Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved April 29, 2024, from